Has the price of your membership ever caused your organization some turmoil? If so, this week's episode of The Joy of Membership Podcast will be helpful for you! Today, I'm diving into value-driven marketing, and how the way you frame your membership can make all the difference when it comes to charging your worth!
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The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.
ABOUT YOUR HOST
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.
Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.
But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.
She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.
She's a gifted facilitator of conversation, collaboration, and constructive growth.
And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.
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