Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.
Go ahead, raise those hands. I’ll wait.
If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, attend an organization’s hosted events, and keep an eye on what’s happening without ever officially becoming a member.
In this episode, I share 7 reasons why your prospective members might not be joining. Take a listen and see which ones might apply to your organization.