The Joy of Membership Podcast

Why Won't Members Join?

January 17, 2023 Joy Duling Season 3 Episode 108
The Joy of Membership Podcast
Why Won't Members Join?
Show Notes

Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.

Go ahead, raise those hands. I’ll wait.

If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, attend an organization’s hosted events, and keep an eye on what’s happening without ever officially becoming a member.

In this episode, I share 7 reasons why your prospective members might not be joining. Take a listen and see which ones might apply to your organization.


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