Today, I have a special guest with me. It’s been a while since we’ve had a guest episode, so I hope you enjoy this conversation with Aron Murch. Aron is the Co-Owner of 2H Media.
Aron works with nonprofits in Ontario, focusing especially on building video-driven websites that reduce confusion and encourage engagement. He believes that you can increase your signups and improve member satisfaction by understanding what you members value… and that’s so true, isn’t it?
Because he’s a marketing expert, you might assume that he’d be here talking about what you should be doing in your marketing, but we actually talked about what you should do BEFORE you ramp up your marketing.