Helpful with a Voice: American National CattleWomen Artwork

The Joy of Membership Podcast

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.

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The Joy of Membership Podcast

Helpful with a Voice: American National CattleWomen

September 10, 2020 • Joy Duling • Season 1 • Episode 6

I think it is fair to say that this week’s guest is the perfect example of an association leader whose work reflects a lifelong passion. Evelyn Green grew up on a farm in Alabama. Her family’s beef operation was in the largest beef-producing county for that state. Since 1982, she has been involved in the support and management of her family farm. She is married to a professor of Animal Sciences with a specialization in Beef Cattle Nutrition. She has served in every possible role for the Alabama Cattlewomen’s Association and today, she is President Elect for the American National Cattlewomen’s Association.

She - and really every person that I’ve interacted with at ANCW - are incredibly passionate about the work, so I invited her here today to talk about how ANCW is being helpful to members and bring value to their industry.

Connect with ANCW:
https://ancw.org/

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ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth.

And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.