This week’s guest is Elizabeth Pampalone from Absolute Marketing. Elizabeth is known as an international speaker, successful entrepreneur, and expert marketer with over 20 years of experience. In the time that I’ve personally been working with associations, trade groups, and membership-based nonprofits, I’ve met a lot of marketing consultants and, to be completely honest, most of them sound exactly the same… which is ironic considering that typically they are telling clients that they need to be identifiably different, isn’t it?
Well, Elizabeth’s approach is actually different. She has boiled down the process of creating major components of marketing into a series of single-day events. It’s an approach that’s similar to the Facilitated Focus Days that I do on the consulting side of my business. I know that the approach can actually be very effective, so I invited her on the show to talk about how an expedited process can actually help you get your own marketing and nurture pieces out to your members more quickly.
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ABOUT YOUR HOST
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.
Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.
But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.
She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.
She's a gifted facilitator of conversation, collaboration and constructive growth.
And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.