The Joy of Membership

Helpful with Tech (Part 1): Alex Sirota

December 17, 2020 Joy Duling Season 1 Episode 20
The Joy of Membership
Helpful with Tech (Part 1): Alex Sirota
Show Notes

On this week’s podcast, I’m introducing you to Alex Sirota from NewPath Consulting. One of the reasons why I like Alex so much is that, while he’s definitely a techy guy, he clearly tries to understand the needs of an organization and its members in order to be intentional about how tech can support those needs. It’s never technology just for technology’s sake.

Alex has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. He is a father of 2 and plays the trumpet for fun. In addition to his role as the founder of NewPath Consulting, he is also the founder and the president of the University of Michigan Alumni Club of Toronto, so he understands what it is like to have to grow an organization that serves members.

Alex is partnering with us on the next few episodes of this podcast, so you’ll be hearing several of his clients sharing their own stories over the next few weeks. For now, let’s dive into my conversation with Alex Sirota.

Connect with Alex:



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Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.


But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.