Sheila Johnston spends her day managing the membership, communication, and day-to-day administration of the California Pharmacists Association. She attributes the success that she’s experienced in her 19-year career working in the industry to the extra effort that she places on understanding the people her organization serves, so that what she produces in marketing can replicate their voices.
In this podcast episode, Sheila will share how she’s leveraged the digital marketing platform Feathr as a way to connect with current and prospective members. Of course, if you missed last week’s conversation with Abhay Khurana, the Chief Marketing Officer of Feathr, you’ll want to go back and give that a listen.
Connect with Sheila:
The California Pharmacists Association
FB & Twitter at @CAPharm
Linkedin
To request uniquely designed copywriting, visit www.copybysheila.com.
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ABOUT YOUR HOST
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.
Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.
But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.
She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.
She's a gifted facilitator of conversation, collaboration and constructive growth.
And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.