This week, I’d like to introduce you to a new friend of mine, Alyson Lex. Alyson is a conversion copywriter which basically means that she writes words that are intended to sell. She’s been doing this sort of copywriting for more than 13 years. From landing pages, to sales pages, to emails, to direct mail, Alyson has done it all… and lots of it.
But the thing that I like most about Alyson is that truly believes in understanding what members want and then crafting the right language to show them that they should take this journey with you.
Connect with Alyson:
www.alysonlex.com
alysonlex.com/writeitself
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ABOUT YOUR HOST
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.
Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.
But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.
She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.
She's a gifted facilitator of conversation, collaboration and constructive growth.
And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.