I am so excited to introduce you to Leona Dalavai Scott. She is a content creator, founder and president of JEP Marketing Communications in North Texas. Having worked for professional and trade associations for most of her professional career, she is committed to using content as a way to build membership value to attract, convert and retain members and customers. She recently published The C.O.N.T.E.N.T. Solution, a step-by-step workbook on how to use content to drive membership through goal setting and planning. When she is not working, she enjoys spending time with her husband and three daughters in Texas. Her favorite hobbies include cooking Indian food (yum!), cruising the bike trails in her neighborhood, and reading. The thing that I absolutely love about Leona is that in our talk, it wasn't just about content being important, but actually how to make it easy to do, and that's really important for organizations that are juggling a lot of balls and needing to find ways to do things that don't take a lot of time, energy, and staff resources. In fact, download Leona's free five-sequence "plug and play" templates to help you convert more prospects into new members here: https://bit.ly/conversioncontent. I hope you enjoy this conversation with Leona!
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ABOUT YOUR HOST
Yes, there is a “real” Joy in The Joy of Membership.
Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.
She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.
Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.
But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.
She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.
She's a gifted facilitator of conversation, collaboration, and constructive growth.
And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.