The Joy of Membership

“I’m Interested!” Lead Magnets for Members, Donors, Sponsors & More

August 17, 2021 Joy Duling Season 2 Episode 54
The Joy of Membership
“I’m Interested!” Lead Magnets for Members, Donors, Sponsors & More
Show Notes

The moment that a prospective member, donor, sponsor, or other stakeholder discovers you is a CAREpoint that only happens once. In this episode, we talk about how to use Lead Magnets to spark an actual relationship with your organization. My guest is Alesha Mathis, owner of Mathis Nonprofit Services, LLC. Alesha helps nonprofit founders ethically and professionally fundraise to survive, thrive, and serve others. She shares with us her take on what lead magnets are, why they matter, and what to consider if you're considering creating a lead magnet for your own organization.


Connect with Alesha:

Nonprofit Nation Membership
Donor Magnet Blog Post


The Joy of Membership Podcast has officially entered its 2nd season! If you are a loyal listener, you'll notice that the format has changed for Season 2.

Here’s what you can expect going forward:

Each week will focus on a SPECIFIC OPPORTUNITY to improve your member experience. These are moments where you can create *real* impact for those you serve, like:

  • Pre-renewal warm-ups
  • Member recruitment drives
  • Welcome kits and onboarding sequences
  • Responding to member concerns or complaints
  • Sponsor appreciation campaigns

In addition to the podcast episode (which will be published on TUESDAY), there will also be a LIVE training every THURSDAY during which I will show you exactly how to build out that specific CAREpoint on the JourneyCARE platform.

Attending the live training sessions will be free. The recordings will be stored inside JourneyCARE, as part of the JourneyCARE Passport.



Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.