The Joy of Membership

Nurture Campaigns - Walking Members from “I’m Interested” to Joining

August 24, 2021 Joy Duling Season 2 Episode 55
The Joy of Membership
Nurture Campaigns - Walking Members from “I’m Interested” to Joining
Show Notes

It’s important to maximize your connection with an interested audience. Once you've identified potential members, it's now your job to guide them on their way to determining that your membership is exactly what they need! A great way to do that is through nurture campaigns. Be sure to listen in on today's episode for resources on creating a nurture campaign that can help convert interest into membership.


The Joy of Membership Podcast has officially entered its 2nd season! If you are a loyal listener, you'll notice that the format has changed for Season 2.

Here’s what you can expect going forward:

Each week will focus on a SPECIFIC OPPORTUNITY to improve your member experience. These are moments where you can create *real* impact for those you serve, like:

  • Pre-renewal warm-ups
  • Member recruitment drives
  • Welcome kits and onboarding sequences
  • Responding to member concerns or complaints
  • Sponsor appreciation campaigns

In addition to the podcast episode (which will be published on TUESDAY), there will also be a LIVE training every THURSDAY during which I will show you exactly how to build out that specific CAREpoint on the JourneyCARE platform.

Attending the live training sessions will be free. The recordings will be stored inside JourneyCARE, as part of the JourneyCARE Passport.



Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.