The Joy of Membership

Making Content Marketing Work for Your Membership

November 30, 2021 Joy Duling Season 2 Episode 65
The Joy of Membership
Making Content Marketing Work for Your Membership
Show Notes

This week, my guest is Rai Cornell from Cornell Content Marketing, a full-service marketing agency specializing in building powerful long-term relationships between customers and subscription brands. 

Rai shares my love for understanding human behavior. She has a background in psychology and she brings that perspective into every strategy she crafts and every piece of content she creates. Today, I ask Rai specifically about creating content when you’re lean on team. I mean, how much do you really need to do? And how do you make the most of limited resources around this. Rai provides some very practical advice that I think you’re going to find useful and perhaps a bit comforting if you tend to get overwhelmed thinking about all the content that you SHOULD be producing for your members and prospective members.

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Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.