The Joy of Membership

3 Types of Strategic Partners for Your Membership

January 18, 2022 Joy Duling Season 2 Episode 70
The Joy of Membership
3 Types of Strategic Partners for Your Membership
Show Notes

In today's episode, we're diving into the purpose and value behind strategic partnerships. When you find (and keep) strategic partners for your organization, you simultaneously provide more value to your members AND boost the incoming financial revenue.

This episode is great for those of you who aren't sure who or where to start finding opportunities for partnerships. I'm discussing 3 types of strategic partners that are ideal for creating win-win-win relationships - creating value for the partner, for your members, and for you.

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Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.