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The Joy of Membership Podcast

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.

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The Joy of Membership Podcast

Want Membership Growth? Marketing Is Not the Answer

September 13, 2022 • Joy Duling • Season 2 • Episode 99

As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membership for the new calendar year.

When growth is the goal, the natural inclination is to lean into marketing. Where can we get the word out? What channels can we use to reach new people? Do we need to re-tune our messaging to attract new attention?

Yet, the truth is that marketing, in the vast majority of cases, isn't actually what grows an organization.

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joyofmembership.com/challenge