The Joy of Membership Podcast

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.

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The Joy of Membership Podcast

Why Won't Members Join?

January 17, 2023 • Joy Duling • Season 3 • Episode 108

Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.

Go ahead, raise those hands. I’ll wait.

If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, attend an organization’s hosted events, and keep an eye on what’s happening without ever officially becoming a member.

In this episode, I share 7 reasons why your prospective members might not be joining. Take a listen and see which ones might apply to your organization.

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