The Joy of Membership Podcast

Why Won't Members Join?

Joy Duling Season 3 Episode 108

Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.

Go ahead, raise those hands. I’ll wait.

If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, attend an organization’s hosted events, and keep an eye on what’s happening without ever officially becoming a member.

In this episode, I share 7 reasons why your prospective members might not be joining. Take a listen and see which ones might apply to your organization.


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