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The Joy of Membership Podcast
Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.
The Joy of Membership Podcast
What to Do with Inactive Contacts in Your Member Database
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Joy Duling
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Season 3
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Episode 109
Do you have contacts who have just been sitting in your database for months, maybe even years, without ever becoming a member?
Some organizations keep those old contacts on their list forever. Other organizations are constantly trying to clear their databases out because the cost of their membership software is based on the number of contacts.
My recommendation for clients lies in-between those two approaches. In this week's episode, I share the 3 options I suggest for handling old, inactive contacts.
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